As a new Independent Professional, Social Media can be a great way to market your business, make new contacts and stay up to date with new developments. Better still, it can be extremely cost-effective, but how do you get started? These simple tips should put you on the right track.
The popularity of Social Media doesn’t show any signs of slowing down. Whilst some platforms may be growing faster than others, they all still have significant numbers of users and have become ingrained in everyday business communications. These tips can help a new Independent Professional to get started with Social Media:
We now have Facebook, Twitter, LinkedIn, Snapchat, Periscope, Instagram and Pinterest to name but a few. How is anyone supposed to keep an up to date presence on all of these platforms? The answer is simple – you don’t need to. Just look at a few of your ideal clients and look at which platforms they use regularly. You don’t need to be everywhere, just where your target market are.
Not all of your Social Media posts should be about you and the services you offer. You can vary it up by including updates on other news and resources that will be of interest to your target market. People will warm to you much more if you do this, and nowadays there is no shortage of information out there. If you follow blogs, sign up to newsletters and even set up Google Alerts for certain phrases, you can make sure that the right sort of information finds its way to you. For a small amount of money you can even save everything in one place with Feedly.
As well as posting things, try to find the time to read through other people’s posts – especially those who could potentially be clients – and contribute to the discussion with helpful replies and comments. Nobody remembers all the profiles they follow on Social Media but they probably will remember those who reply and comment on their posts and add something meaningful to the debate.
Sometimes you want to spread your activity throughout the day or week but you only get 10 minutes or so a day to deal with Social Media. If that applies to you, then software tools like Buffer and Hootsuite can help. Simply tell your chosen software when in the day you want your posts to go out and it will spread them throughout your chosen days and avoid any days you don’t want to post.
Social Media isn’t just about networking with prospective clients. It can also be very useful for sharing with your peers, asking questions and exchanging knowledge. This all depends of course on the market you are in and the level of transparency that exists. Facebook and LinkedIn both include private groups for certain sectors, as well as specific groups for freelancers and consultants. They’re a great way to sharpen your skills and stay up to date with new developments in your sector.
So, if you’re new to Social Media for your business, these quick simple tips should give you enough to get started. All you need to do is give some thought to what your ideal customer looks like and the key messages you would like to portray through Social Media.
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