About us

Insurance gurus you’re in good company with GET A QUOTE

About us

Insurance gurus you’re in good company with

GET A QUOTE >

ipro insure was founded in 2018, although, our story really begins over 50 years ago in December 1970, with our two founders’ fathers, Gilbert and Michael

Just before Christmas, fresh faced and ready to take on the world they founded an insurance broker in a small office in Piccadilly Gardens, Manchester. That broker has gone on to become one of the UK’s largest independent insurance brokerages and is still going strong today. Fast forward a few years and their sons, Alex and Andre, having lived and breathed insurance their whole lives wanted to make their own way in the world, and so, ipro was born. Naturally, when they were looking for help to get things off the ground they chose one of their father’s long time colleagues, and insurance extraordinaire Roger Potts.

Our Mission

Here at ipro we believe that there is a much better way to do insurance for freelancers and the self-employed. Insurance that comes with no jargon, no hassle and only the covers that you choose are right for you. We want to provide you with a simple and easy experience, taking the weight of your shoulders and let you get back to doing what you do best.

Our Promise

Here at ipro, we cherish and encourage innovation and forward thinking. But, when it comes to our values we are unapologetically old fashioned. Our customers are undoubtedly the most important part of our business, as without them we would not exist.  We therefore offer you, the ipro promise which is our hand on heart commitment to provide the right products at the right prices with A* customer service.  And here at ipro, our word is our bond.

Meet the team

John Garrard

Director

John is our newest recruit, here at ipro. He joins us with over 20 years’ experience in everything insurance. He is responsible for leading our strategy, marketing and product development, bringing a fresh and innovative approach to our ipro family. John has a keen interest in online analytics and trends, keeping us fully up to speed on what our customers want and how they want it. Married to a freelancer (almost), John quite literally lives and breathes everything self-employed, giving him both a unique insight and perspective into the wonderful world of being freelance.

Alex Cohen

Director

Alex founded ipro along with fellow director Andre in 2018 having met while they were still in nappies! He has been working in the insurance game since leaving university in 2010. Alex’s focus is on our day to day operations ensuring our customers continue to benefit from the slick service they are used to. He has a meticulous eye for detail and takes a no nonsense approach ensuring that things continue to tick over with military precision! Alex has a strong relationship with our insurer, Axa, having worked with them for many years and is responsible for the continued development and maintenance of our partnership.

Andre Backner

Director

Andre, along with fellow director Alex founded ipro in 2018. He has worked in the insurance industry for the last 13 years and everyone who knows him will tell you it’s his true passion! Coming from a family of insurance professionals, it’s in his blood. Andre leads and develops our affiliate and partner program here at ipro, whilst having a keen interest in product development and branding. He is always looking for new opportunities to develop our partnerships by adding value and growing our community.

Roger Potts

Director

Roger is one of our principle directors whilst also serving as CEO of one of the UK’s largest independent insurance brokers. He provides the board of ipro with his inspiring wisdom and strategic insight into an industry that he has over 40 years’ experience in. Roger takes a very customer focused approach and has a keen interest in both the consumer journey as well as technological advances within the insurance industry that can enhance it.

John Batty

Insurance Lead

John is our insurance guru here at ipro, having worked in the industry for over 30 years at some of the UK’s leading insurance brokers. John is responsible for making sure our insurance products continue to meet the needs of our growing community. He has a keen eye for detail and an impressive work ethic, resulting in emails at all times of night! John is always looking at new and inspiring ways to make ipro the best it can be.

Lee Robinson

Technical Support Lead

Lee has worked in the insurance industry for over 20 years. He is responsible for everything ‘systems’ here at ipro, ensuring that our site and everything in between runs as it should. Lee is hard working and meticulously organised, although you wouldn’t believe it, if you saw his desk! He has a customer centric approach to everything he does and has a particular interest in the customer journey. Lee is constantly looking for new and exciting technological advances that we can use to better our customer experience and ipro community.

Adrian Bentley

Brand Lead

Adrian is our brand whiz and marketer extraordinaire. He has over 25 years’ experience, initially agency side before taking the plunge and going freelance nearly 10 years ago. Here at ipro we really care about giving our customers what they want, so when it came to choose our marketing lead, we naturally chose from the freelance community. Who better to know what the self-employed want, then the self-employed! That, and he’s very good, of course.

Chris Bardsley

Digital Lead

Chris is our Digital Wizard at ipro and supports all of our search and online marketing activity. It’s what he loves doing, and with 10 years’ worth of experience implementing digital strategies that work, we can’t blame him. Chris is one of our freelancers and has turned his hand to ipro, and specifically, sharing the message of how we can help other freelancers & consultants protect themselves and their businesses. He is a Wizard but doesn’t wear the hat!

Meet the team

John Garrard

Director

John is our newest recruit, here at ipro. He joins us with over 20 years’ experience in everything insurance. He is responsible for leading our strategy, marketing and product development, bringing a fresh and innovative approach to our ipro family. John has a keen interest in online analytics and trends, keeping us fully up to speed on what our customers want and how they want it. Married to a freelancer (almost), John quite literally lives and breathes everything self-employed, giving him both a unique insight and perspective into the wonderful world of being freelance.

Alex Cohen

Director

Alex founded ipro along with fellow director Andre in 2018 having met while they were still in nappies! He has been working in the insurance game since leaving university in 2010. Alex’s focus is on our day to day operations ensuring our customers continue to benefit from the slick service they are used to. He has a meticulous eye for detail and takes a no nonsense approach ensuring that things continue to tick over with military precision! Alex has a strong relationship with our insurer, Axa, having worked with them for many years and is responsible for the continued development and maintenance of our partnership.

Andre Backner

Director

Andre, along with fellow director Alex founded ipro in 2018. He has worked in the insurance industry for the last 13 years and everyone who knows him will tell you it’s his true passion! Coming from a family of insurance professionals, it’s in his blood. Andre leads and develops our affiliate and partner program here at ipro, whilst having a keen interest in product development and branding. He is always looking for new opportunities to develop our partnerships by adding value and growing our community.

Roger Potts

Director

Roger is one of our principle directors whilst also serving as CEO of one of the UK’s largest independent insurance brokers. He provides the board of ipro with his inspiring wisdom and strategic insight into an industry that he has over 40 years’ experience in. Roger takes a very customer focused approach and has a keen interest in both the consumer journey as well as technological advances within the insurance industry that can enhance it.

John Batty

Insurance Lead

John is our insurance guru here at ipro, having worked in the industry for over 30 years at some of the UK’s leading insurance brokers. John is responsible for making sure our insurance products continue to meet the needs of our growing community. He has a keen eye for detail and an impressive work ethic, resulting in emails at all times of night! John is always looking at new and inspiring ways to make ipro the best it can be.

Lee Robinson

Technical Support Lead

Lee has worked in the insurance industry for over 20 years. He is responsible for everything ‘systems’ here at ipro, ensuring that our site and everything in between runs as it should. Lee is hard working and meticulously organised, although you wouldn’t believe it, if you saw his desk! He has a customer centric approach to everything he does and has a particular interest in the customer journey. Lee is constantly looking for new and exciting technological advances that we can use to better our customer experience and ipro community.

Adrian Bentley

Brand Lead

Adrian is our brand whiz and marketer extraordinaire. He has over 25 years’ experience, initially agency side before taking the plunge and going freelance nearly 10 years ago. Here at ipro we really care about giving our customers what they want, so when it came to choose our marketing lead, we naturally chose from the freelance community. Who better to know what the self-employed want, then the self-employed! That, and he’s very good, of course.

Chris Bardsley

Digital Lead

Chris is our Digital Wizard at ipro and supports all of our search and online marketing activity. It’s what he loves doing, and with 10 years’ worth of experience implementing digital strategies that work, we can’t blame him. Chris is one of our freelancers and has turned his hand to ipro, and specifically, sharing the message of how we can help other freelancers & consultants protect themselves and their businesses. He is a Wizard but doesn’t wear the hat!

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